In a competitive fundraising landscape, getting beyond the first donation is challenging and for many charities the relationship with a donor often ends after the first donation. Finding potential donors can take a lot of time, effort and resources – and investing in keeping the donor connected and engaged with your cause after their first gift is equally as important to get right.
However, staying on top of this donor journey process can feel too complex, overwhelming, resource-intensive and therefore is overlooked as a fundraising opportunity for many charities.
This Donor Journey Mastery MASTERCLASS, led by our trainer Jamila Daley-Jeffers, demystifies the process of donor engagement from first donation to legacy gift, so you will leave with more confidence to develop lasting, long-term donor relationships.
This MASTERCLASS will help give you the practical tools, frameworks and tips to help maximise your fundraising success at every stage of the donor journey.
Who is it for?
Our Donor Journey Mastery MASTERCLASS is designed to be accessible for fundraisers and communication professionals regardless of your current skill level – from those just starting to design their first donor journey to experienced fundraising professionals wanting to refine their donor relationships.
By attending this MASTERCLASS, you will benefit from practical, valuable, and accessible information to help you explore mastering donor journeys with confidence for your charitable organisation, no matter its size, helping you maximise your organisation’s fundraising potential.
What to expect?
During this 1-hour MASTERCLASS, you will look at the following areas in more depth:
- Explore the fundamentals of managing ‘Donor Journeys’ from first gift to legacy commitment
- Learn how to segment your audience for more targeted communication(s) that resonate
- Understand how to identify and engage your most valuable donor relationships
- Discover how to measure and sustain the success of your donor journey programme
This 1-hour webinar-style session will be delivered online via Zoom.
All attendees of the live Masterclass will receive a copy of the session recording. We will also make the recording available to purchase on-demand via our website after the session.
Upcoming Dates
- When: Monday 16th February 2026, 11am – 12pm
- Cost: £12
- Book your place today through Eventbrite.
Upon registering for a Get Grants Training Course please check spam, promotional, and junk email folders for Get Grants communications – thank you!
Alternatively, contact us to request a booking form.
About the Trainer
Jamila Daley-Jeffers is a Fundraising Consultant, Coach and Trainer. She currently leads our Fundraising Stewardship Training Course.
With over 5 years in the charity sector, Jamila Daley-Jeffers is well-versed in delivering training, mentoring and being an advocate for best practice. She supports charities to diversify their income and build resilience without compromising their mission or exhausting their team.
She is currently a Fundraising & Income Generation Consultant with ‘Get That Money’, she regularly works directly with small charities on fundraising, governance, strategy and impact measurement, sharing her real-life small charity experience and expertise.
