When speaking to potential funders, corporate partners or donors, fundraisers often feel pressure to communicate everything all at once.

Your mission. Your services. Your impact. Your funding needs. All within a few minutes or a short application form. The result is that your story and messaging can feel unclear, overly detailed, or difficult for donors to quickly understand and connect with.

In this practical Telling your Charity’s Story MASTERCLASS delivered by fundraising expert Andy King, you’ll learn how to create a clear, compelling elevator pitch that helps people instantly understand what your organisation does, why it matters and why they should support your work.

This MASTERCLASS will help you feel more confident and prepared, understanding what funders actually need to hear in order to make decisions, know what to include, what to leave out and how to tailor your storytelling for different audiences without overwhelming them. The session will help give you lots of practical tips, tools and guidance that you can use straight away to talk about your organisation with confidence.

What to expect?

This MASTERCLASS will look at:

• Understanding what donors really need to hear in order to make decisions
• What to include (and leave out) in your pitch to funders
• Communicating your organisation’s story clearly and confidently
• Avoiding overwhelming your donors with too much information
• How to draft a practical elevator pitch you can use to tell your organisation’s story

Who is this session for?

This MASTERCLASS is suitable for fundraisers, communications teams, senior leaders of all experience levels and anyone responsible for talking about their charity to potential funders.

The session is accessible organisations of all sizes, causes, backgrounds to help strengthen your storytelling skills and maximise your fundraising success.

Why attend?

Developing a compelling story can help to open doors, build trust and increase support for your charitable organisation. This MASTERCLASS will give you practical tools and frameworks to help you develop an elevator pitch to tell the story of your charity with confidence whether in conversations, applications, presentations or meetings with potential donors.

This 1-hour webinar-style session will be delivered online via Zoom.

All attendees of the live Masterclass will receive a copy of the session recording. We will also make the recording available to purchase on-demand via our website after the session.

Upcoming Dates

• When: Thursday 10th September 2026, 2pm – 3pm
• Cost: £15
• Book your place today through Eventbrite.

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Alternatively, contact us to request a booking form.

About the Trainer